Our purpose, vision and values

We are a purpose-driven organisation.

This is the reason we exist, and is what drives us to continually improve our performance and the creation of value. Our purpose is to provide great water and more for the North West. 

We're delivering our vision by providing:

  • The best service to customers
    Supplying great water to homes and businesses, removing and treating wastewater behind the scenes. Developing our infrastructure in response to climate, population and lifestyle changes so we can deliver a service customers can rely on now and in the future. Responding to changes in customer behaviours so we are easy to do business with by phone, web or app.
  • At the lowest sustainable cost
    Delivering value for money through improved efficiency. Using new technologies and thinking from outside the water industry to find sustainable cost effective solutions. Supporting customers who are struggling to pay.

  • In a responsible manner
    Protecting and enhancing the natural environment in the North West in the way we deliver our services. Supporting local communities through partnerships and employee contribution. Supporting employees in a safe workplace and investing in their learning and development.

Our core values provide the cultural framework within which we are working towards achieving our vision. This includes:

  • Customer focus
    Everything that we do will be about our customers, not us.

  • Integrity
    We will make promises knowingly and then keep them.

  • Innovation
    We will find new ways to make our services better, safer, faster and cheaper for our customers.