This notice provides more detail about the cookies, tracking technologies we use and you can adjust your cookie preferences at any time in our cookie preference centre.

This cookie policy applies to the following United Utilities applications.

Application Domain
My Account
Safe Dig
Site Area
Property Searches


What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. Cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting. You can find more information about the third party cookies we use and the purposes for which we use them in the table below:

What cookies does the website use?

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. You can find out more about this in the Managing cookies on popular browsers section.

Application Name Third Party Purpose

My Account

__cfduid Strictly necessary
Cookie associated with sites using Cloud Flare, used to speed up page load times.

Functionality cookies

These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website. For example, where users select their preferred settings and layout.

Application Name Third Party Purpose

My Account




Live Person

These website cookies are required for the live chat facility and without them that feature may not work LPVID Identifies a browser as long as cookie is not deleted AESALBCORS Amazon used to ensure a smooth and efficient user experience

Performance cookies

We use Google Analytics to help us collect standard internet log information and details of behaviour patterns. We do this in order to identify things such as the number of visitors to the various parts of the site. This information is strictly processed so that it cannot identify a person or persons.

You can opt out of being tracked by Google Analytics across all websites by installing a plugin in your browser. To find out more and how to do this, visit

We use Hotjar to understand how you use our website through the following services:-

Hotjar Heatmaps
Helps us understand how you use our website, where you click, what you look at and what you choose to ignore.  No personal data is collected.

Session recordings
Session recordings are renderings of real actions taken by you as you browse our website.
If any personal data is collected this is obfuscated, which means it is scrambled and not readable

Surveys & Incoming feedback widget
A real-time suggestion box on our sites, where you can express your delight or frustration on our website, so we can get it right!

Hotjar will only be in use if you consent to performance cookies, which you change at any time.  You can also opt out of all Hotjar tracking by turning on the Do Not Track header in your web browser. 

For full technical information about the cookies used by Hotjar and what they do can be found in their online documentation.  United Utilities use a suppressed version that does not store page text or location data.

Application Name Third Party Pupose

Property Searches


_gid_ga Registers a unique ID that is used to generate statistical data on how visitors use the website

Property Searches


_gat Used by Google Analytics to manage and restrict dataflow _utma _utmb _utmc _utmv _utmx Used to distinguish users and sessions for performance _utmz Stores the traffic source or campaign that explains how the user reached your site



Website personalisation

To enable content provision that is more relevant for users by using personalisation features and cookies.

An example we use information for is we would like to know if you have signed up for paperless billing, so that we do not serve content about signing up for that initiative.

We may obtain your IP address to use this technology

Targeting or Advertising cookies.

These cookies are similar to performance cookies, in that they collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users on the basis of the behavioural information collected.

Application Name Third Party Purpose 1P_JAR CONSENT This cookie is used by google to show personalised ads to the user NID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. pagead/1p-user-list/# Used by Google Adwords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across the website. test_cookie This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. IDE Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Other Third Party Cookies 

Application Name Third Party Purpose
My Account reCAPTCHA Google re-Captcha
These are essential site cookies, used by the google. These cookies use an unique identifier for tracking purposes.
Card payment system
Essential cookies that will be delivered if you accept the “remember me” function for your card payment. This is the function that will remember your card details for when you make further payments in the future.
My Account _cdeTrkData Campaign site visitor

If you register to receive marketing/ communications via e-mail, the messages you receive may be trackable at an individual level.  This will allow us to determine how successful e-mails are.  Click here for more information or log in to My Account to opt-out of marketing.

How to change your cookie preferences

You can use our cookie centre to choose which cookies you’d like to accept and which you want to turn off. You can change these preferences at any time by clicking the cookies link in the footer of the website.

Managing cookies on popular browsers

You can find out and learn how to manage cookies on popular browsers here:

More information about cookies can be found from the Information Advertising Bureau at