Our purpose, vision and strategy

Our purpose is to provide great service to customers and communities in the North West, creating long-term value for all of our stakeholders.
Our vision is to be the best UK water and wastewater company.

We're delivering our vision by providing:

The best service to customers

Supplying great water to homes and businesses, removing and treating wastewater behind the scenes. Developing our infrastructure in response to climate, population and lifestyle changes so we can deliver a service customers can rely on now and in the future. Responding to changes in customer behaviours so we are easy to do business with by phone, web or app.

At the lowest sustainable cost

Delivering value for money through improved efficiency. Using new technologies and thinking from outside the water industry to find sustainable cost effective solutions. Supporting customer who are struggling to pay.

In a responsible manner

Protecting and enhancing the natural environment in the North West in the way we deliver our services. Supporting local communities through partnerships and employee contribution. Supporting employees in a safe workplace and investing in their learning and development.

Our core values

Provide the cultural framework within which we are working towards achieving our vision.

Customer focus

Everything that we do will be about our customers, not us.

Integrity

We will make promises knowingly and then keep them.

Innovation

We will find new ways to make our services better, safer, faster and cheaper for our customers