Whilst here in the UK we ponder which brand of 'lifestyle' water to choose, a staggering 884 million people in the developing world are without any clean water. The only choice they have is to walk for miles in search of dangerously dirty water, or go without.
WaterAid's new restaurant-based initiative 'Tap into WaterAid' is being rolled out across the UK. It's a simple idea - restaurants suggest to their customers that they donate a few pence for the tap water they enjoy with their meal, and all the money raised goes to support WaterAid's efforts to bring clean accessible water to millions of children around the world without it.
It costs as little as £15 to enable one person in the developing world to gain access to a lasting supply of safe water, sanitation and improved hygine. So once added together even the smallest donations from Tap into WaterAid make a real difference.
To find out how you can get involved visit www.tapintowateraid.org